As Wiki describes is “an opportunity for an individual or a party to take advantage of a situation very easily.”

This term originates from a method of hunting wild turkeys. Hunter whistles intentionally to scatter the flock with the prospect that they will return back and be easy targets while he sets up for slaughter.

Conspirators method is not much different. He whistles an information to disturb your rationality.

Sudden anxiety tho which kicks in works same like hunters scatter scam. Intends to displace you from your reliable spot. If you fail to follow he will spill out all unproved informations like angel hair pasta. 

You’ll be haunted. 

‘Turkey shoot’ situation only gets complicated if you give attention.

Don’t give attention.

Don’t be like turkey.

In my childhood new year’s eve gift baskets promised two principle things:

1- You get everything at once! Even those chocolate bars you forgot they existed.

2- You get the best deal. And guess what? Your package is hand delivered by Santa!

First point is about remembering. This type of artificial, non-spontaneous way of remembering requires constant exercise of mind. Because same as remembering birthdays tho authenticity will be irrelevant. 

You care and you are on time with full package that’s all that matters.

Second point is a sitting duck. Do not overcharge and deliver by hand. If first point is about you remembering your promise second part is about keepin’ it.

These days we shall witness brands and companies who will choose not to remember.

Don’t become one of them. Be artificial. Be non-spontaneous. Remember.

Because no matter what the conditions are Santa remembers.

Is not an emergence of panic but a convergent reaction to a solvable problem.

All problems are solvable, that’s an easy part.

Making other people’s problem your solution, well, therein lies the rub.

Bill Gates did that by challenging traditional nuclear reactors leftover problem: the depleted uranium. To put it simply radioactive waste. Which could power the US for hundreds of years.

That waste for so many years was someones problem but now is simply Bill’s solution.

We live in a strange times -I don’t know what that means- where even easy problems are hyperbolic nonsense.

We have to realize that the easy ones are already solved. Difficult problems tho are the key for inspiring solutions.

Keep digging.

Someones problem might be your solution.

People usually get suspicious and dispute the Earth’s sphericity when community of theorists who believe the world is actually flat are organizing urgency.

Urgency tho matters (!)

However you get suspicious because of two reasons:

1- You use your gut instinct and common sense and you go: “It looks flat so it must be!”.

2- Your knowledge regarding Earth’s sphericity is not sourced material. It’s “Some guy told me that!” type of information.

The problem is that threat of the urgency makes you believe that you have limited time to process and consider. Thus you panic and you jump to conclusions.

Sorry to tell but “Earth may not be sphere” discussions are doomed and have no basis in fact.

Same as your Corona Virus apocalyptic theories.

It’s time to ignore urgency, calm down and get the science facts first.

And please stop yelling: Some guy told me that!

We know that already.

Winning streak is a sequence of won games.

Mysterious to me most people adore it.

Sequences tho are boring. Because they neither increase, decrease nor converge.

However they are bounded. Bounded to an endless sameness. To a tedious lack of variety.

Which my fellow Fenerbahce fans, would kill your joy eventually.

Now cheer up.

You broke out of a loop.

Embrace new possibilities.

Neo does something extraordinary; an ordinary character falters:

“He is the one!”

This goes in a loop throughout the story.

Because the one, the extraordinary needs ceaseless endorsment.

Because prophecies never truly fulfills.

That’s the trick with prophecies tho keeps you on the hook.

Get one or create one.

That’s what good Marketer does.

If you gonna produce Caffeine Shampoo better make it creamy or brown color rather than blue.

Matrix pill who offers tension and struggle is red color and if you take the blue pill you wake in your cozy bed.

Red indicates danger and blue comfort. Simple.

Maybe chemical formula of your Caffeine treat shampoo is naturally blue. But you can’t go with blue*.

Marketing is not about cheating although marketer should orientate feelings with necessary indications.

It takes a glimpse for Alice to tumble down the rabbit hole.

*Alpecin did.

Maybe is time for you to stop blaming your product.

Maybe is time to understand that you need to sell yourself first.

Here’s a tagline:

Great salesperson sells herself before the product.

Remember that customers buy from those they trust.

Want to build a trust?

Give a promise and keep it.

Alex Honnold’s free solo of the El Capitan was not about trusting talent and practice.

It was about having guts to risk everything.

Eventually when you risk everything anything is possible.

Why to risk everything?

Sometimes you’re way ahead of opponents.

Sometimes only soul worth challenge to a duel is yourself.

According to the final report of WEF (World Economic Forum); a woman would have to be born in the year 2255 to get equal pay at work.

Long term dystopian projections like WEF report may disturb your reality and devastate your courage.

However sometimes you just need to trust the process and not expect any results for the foreseeable future.

Because sometimes a year maybe a life time wouldn’t be enough.

Sometimes you have to struggle for the greater good than self interest.

Because term of change is more about ‘us’ than ‘you’.

Happy New Year, y’all…